Gucci Concept Campaign

Agency: Huge  |  Role: Visual Designer

 

The idea is similar to a power couple. Gucci would partner with style visionaries that have strong and varying points of view. They would curate items from the current collection and talk about them through their personal lenses.

This isn’t just a collaboration. Gucci has a unique opportunity to match their talent and name with some of the most striking personalities of our time. Each visionary should stand for a blatant idea. I chose Tilda Swinton as the example. Her androgynous style gives her a unique perspective on how to wear Gucci. When paired, it is the interpretation of two equal forces.

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